Dresses created with passion.

Magdalena Popiel

My name is Magdalena Popiel and I design wedding and evening dresses for you. I have been sewing and designing since childhood. My mother is a seamstress and would sew dresses for me for school balls. My childhood to me is the sound of the sewing machine, the smell of fabrics, playing with balls of threads and buttons.

I am a graduate of the MSKPU (International School of Costume and Fashion Design in Poland) and completed an experimental construction course at Central Saint Martins in London. I have made the finals of the 2018 Fashion Designer Awards, the finals of the New Look Design Refresh and was a finalist of the 2016 Carlo Rossi competition. In 2020, I received the Women’s Brand of the Year – Class and Style award.

When designing collections, I am inspired by art, gardens, plants, interior design, and my dreams. The greatest inspiration though, is you, my clients, women who express their needs during the atelier visits. Each stage of designing is a fascinating process, from a flat piece of fabric a solid figure is created that takes on a life of its own on a woman’s body. When the hand-cut flowers and appliqués are sewn onto the dress, it begins to blossom. My intention during the creation process is to bring out women’s femininity. I want women to “blossom” in my gowns, to feel uniquely beautiful. My dresses are supposed to “melt” with the body, thanks to the use of flesh-coloured nets. The decorative flowers then look as if they grew on the skin.