Dresses created with passion.
My name is Magdalena Popiel and I design wedding and evening dresses for you. I have been sewing and designing since childhood. My mother is a seamstress and would sew dresses for me for school balls. My childhood to me is the sound of the sewing machine, the smell of fabrics, playing with balls of threads and buttons.
I am a graduate of the MSKPU (International School of Costume and Fashion Design in Poland) and completed an experimental construction course at Central Saint Martins in London. I have made the finals of the 2018 Fashion Designer Awards, the finals of the New Look Design Refresh and was a finalist of the 2016 Carlo Rossi competition. In 2020, I received the Women’s Brand of the Year – Class and Style award.
When designing collections, I am inspired by art, gardens, plants, interior design, and my dreams. The greatest inspiration though, is you, my clients, women who express their needs during the atelier visits. Each stage of designing is a fascinating process, from a flat piece of fabric a solid figure is created that takes on a life of its own on a woman’s body. When the hand-cut flowers and appliqués are sewn onto the dress, it begins to blossom. My intention during the creation process is to bring out women’s femininity. I want women to “blossom” in my gowns, to feel uniquely beautiful. My dresses are supposed to “melt” with the body, thanks to the use of flesh-coloured nets. The decorative flowers then look as if they grew on the skin.
Each gown I design by myself, carefully selecting lace, the best quality fabrics, and tulle. Magdalena Popiel Atelier is a friendly place, a place where you can feel the passion and love for creating beautiful things, and my team shares this energy with me.
I like to experiment with construction, use asymmetry. The collections are aimed at women who want to show their strength and individualism without losing any of their femininity. Behind me is the final of Fashion Designer Awards 2018, the final of New Look Design Refresh and Carlo Rossi 2016.
You will see the collections of my dresses in the program “W czym do ślubu” with Izabela Janachowska on TVN STYLE.